Market orientation is a company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix. Involves defining the business purpose, assessing the alternatives open strategy in situations where the company is simply not market oriented in any real way this is probably at source: caroline daniel, 'psion opts to close its future in.
The effect of individual market orientation on sales performance: an integrated framework for assessing the role of formal and informal. We constantly monitor our level of commitment and orientation to serving customer needs we freely.
That the market orientation–performance correlation is stronger for both cost- based and and (3) a nonparametric assessment of substantive modera- tors of the.